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ORA Dental Studio Receives Practice Greenhealth's "Making Medicine Mercury-Free" Award

Chicago, Illinois - ORA Dental Studio was honored for the second time this week at the CleanMed conference
in Baltimore with the "Making Medicine Mercury-Free" award from Practice Greenhealth, a national organization
for health care facilities committed to environmentally responsible operations. The award recognizes healthcare
facilities that have eliminated mercury from their facilities and have made a commitment to continue to be
mercury-free. ORA Dental Studio has the distinction of becoming the first dental facility in the nation to receive
this award from Practice Greenhealth for their exceptional environmental efforts.

"Being both mercury-free and BPA-free are essential aspects of practicing environmentally responsible dentistry
and we hope that the entire dental industry will eventually join our efforts" states Mladen Kralj D.M.D., cofounder
and lead developer of ORA Dental Studio.

CleanMed is an annual global conference focused on environmentally sustainable health care. This international
conference plays a crucial role in catalyzing environmental improvements in the health care sector. The
conference draws a diverse mix of over 600 health care leaders, materials and purchasing managers,
environmental health and safety staff, doctors, nurses and providers, architects, designers, and medical and
building product vendors from across the globe.

"We conscientiously employ the precautionary principle within all of our patient care modalities, and to be
nationally recognized for eliminating mercury within all of our dental practices further solidifies our stance."
states Goran Kralj D.D.S., co-founder and lead developer of ORA Dental Studio. "This award, along with our
partnership with the World Health Organization in their global Mercury-free Healthcare campaign are a
demonstration of the commitment we have to the health of our patients and the environment," adds Steven Koos
D.D.S., M.D., ORA’s lead oral surgeon and Director of Environmental Affairs.

Each year at the CleanMed conference (www.cleanmed.org) the Environmental Excellence awards recognize
pioneering organizations whose environmental programs are well established and who are leading the
healthcare sector with innovative projects. The award is one of the organization’s seven Environmental
Excellence Awards given each year during CleanMed to honor outstanding environmental achievements in the
health care sector.

"Reducing the environmental footprint involves the elimination of contaminants and pollutants one by one," said
Bob Jarboe, Executive Director of Practice Greenhealth. "Until recently mercury was an integral part of health
care operations. Now the Making Medicine Mercury-Free Award recognizes the determination to reduce the
health and environmental impacts associated with the use of mercury in every health care facility."

Practice Greenhealth is the nation’s leading membership and networking organization for institutions in the
healthcare community that have made a commitment to sustainable, eco-friendly practices. Members include
hospitals, healthcare systems, businesses and other stakeholders engaged in the greening of healthcare to
improve the health of patients, staff and the environment. Practice Greenhealth is a source of environmental
solutions for the health care sector. For more information on Practice Greenhealth, healthy initiatives, current
trends, news and views, and other links to earth-friendly organizations, visit www.practicegreenhealth.com.

About ORA Dental Studio
ORA Dental Studio is Chicago's and the nation's first and only 'green' group dental practice promoting Ecofriendly
Dentistry®. ORA delivers the perfect synthesis of a chic, zen-modern environment, state-of-the-art green
technology, minimally and non-invasive services, and eco-friendly protocols and products that are uncommon in
traditional dental practices and unique to Chicago.

ORA Dental Studio's eco-initiatives start with the meticulous design and construction of its dental practices that
strictly followed LEED™ (Leadership in Energy and Environmental Design) and GGHC (Green Guide for Health
Care) protocols. Through conscientious planning ORA has created high performance 'green' facilities that are
healthier for their patients, a more productive place to work, less costly to operate and maintain, and reduce
their environmental footprint. ORA's Wicker Park practice will be the first LEED™ Silver certified dental practice
in Chicago, and one of only a handful in the nation.

ORA Dental Studio is also a dental industry leader in the delivery of green healthcare, garnering numerous
awards. Among them, ORA is one of the first dental practices in the nation to achieve the Eco Dentistry
Association™ (EDA) certification at the highest level – GreenDOC™ Gold. ORA was also inducted as an
EDA Charter Certified Practice, a distinction that honors practices that are innovators and leaders at the
forefront of dentistry's green wave.

Founded by Dr. Mladen Kralj, Dr. Goran Kralj, Dr. Steven Koos, and Dr. Reggie Thurston, ORA Dental Studio
offers comprehensive general, cosmetic and oral surgery services such as: non-invasive laser periodontal
therapy; BPA-free composite resin restorations; non-invasive ozone treatment; metal-free/lead-free porcelain
restorations; laser teeth whitening; Invisalign clear braces; smile makeovers with porcelain veneers; dental
implants; sedation “sleep” dentistry, and wisdom tooth extractions.

ORA Dental Studio currently has four locations in downtown Chicago's West Loop, South Loop, Wicker Park,
and Gold Coast neighborhoods. In the fall of 2010 ORA plans on opening its fifth location in the Roscoe Village
neighborhood at the Green Exchange (www.greenexchange.com) the nation's largest sustainable business
community. For more information about ORA Dental Studio visit www.oradentalstudio.com.

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